La Roux

British duo La Roux (which means "redhead" in French), which is often taken for a solo project by vocalist Ellie Jackson, was the first to sign the label Kitsune, sensitive to new talents. “She’s only nineteen, but she’s sure to be a star,” label owner Gildas Loaëc said of Ellie Jackson. The recipe for La Roux's music was simple but effective: deliberately simple electro-pop arrangements with references to the eighties (Ben Langmaid, a longtime friend of Rollo Armstrong from Faithless, is solely responsible for the electronics in the group), plus Ellie's shrill, slightly hysterical voice. The music was complemented by a bright visual image of the red-haired singer, who loves exotic outfits in the spirit of new-wave performances of thirty years ago.
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