Aqua

Some bands wait for their world fame for decades spent experimenting with names, searching for an image and sound, trying to gain popularity by participating in group concerts, and so on. The same fate befell the Danish band Aqua, which originally performed under the name Joyspeed. The group was founded in 1989 by Seren Rusted and Klaus Norren; later they were joined by Rene Dif, who was working as a DJ in Dutch clubs at the time. In 1994, Lena Nystrom joined the band, after which the group changed its name to Aqua. The band's first recordings and performances were not particularly successful; somewhere in the mid-90s, the musicians began to develop their original sound, later called "bubblegum pop". In 1996, a contract was signed with the Danish division of Universal Music, and the very first single "Roses Are Red", released in September 1996, surpassed all expectations - staying in the charts for more than 2 months, the group's debut record eventually went platinum. This success was even surpassed by the next single, "My Oh My", which went gold in its first six days of release. Universal promoters by this time realized the huge commercial potential of the collective and began to promote it throughout Europe.
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